A referral is a recommendation of a business, product or service to a customer. There are a range of ways this occurs but most commonly it involves a business meeting with their valuable customer and identifying a customer need that they need another businesses help to solve. The business therefore refers the customer to another related but non-competing business for help.

A great business referral is one that is sent to the best expert that is also close to the customers location. To maximise success, the referral should include the customers name, email, phone number, needs they need help with, who the referral came from and any other particular context that might assist in the referral being successful. As you are often referring the customer to a business they have not dealt with before, it is good to include some comments about the customer to help the receiver of the referral build rapport.

Harvey Pence helps businesses to grow faster with a referral network. The Harvey Pence Referral Platform and our Comprehensive Guide are the best resources to help you create, improve and grow your referral network.